This Global Privacy Policy describes how your Personal Information (as defined below) is collected, used, and shared when you visit or make a purchase from http://www.bigkidco.com (the “Site”).
BigKidCo is committed to respecting your privacy and providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information. BigKidCo strives to process Personally Information in a manner consistent with the laws of the countries in which we do business, and we pride ourselves on upholding the highest ethical standards in our business practices.
In addition to this Global Privacy Policy, there may be specific campaigns, promotions, programs, and websites that are governed by additional privacy terms or policies. BigKidCo encourages you to read these additional terms or policies before participating in or utilizing these campaigns, promotions, programs, or websites as the processing of your Personal Information in this context will be governed by those additional privacy terms and/or policies.
We have adopted the EU General Data Protection Regulation (GDPR) and the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The GDPR and APPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.
A copy of the GDPR can be obtained from https://gdpr-info.eu/. A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at www.aoic.gov.au.
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual such as names, addresses, email addresses, and phone numbers. When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information which are defined below.
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” Device Information is collected through:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
How do we use your Personal Information?
We collect your Personal Information for the primary purpose of fulfilling any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations) and marketing.
We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. For example, we use this Order Information to communicate with you, screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.
When we collect Personal Information, we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
Behavioural Advertising
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications about our products or services we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt-out of targeted advertising by going to the relevant platform.
For example:
- Facebook - https://www.facebook.com/settings/?tab=ads
- Google - https://www.google.com/settings/ads/anonymous
- Bing - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info
How do we share your Personal Information?
We may share your Personal Information with third parties to help us better provide our services to you, as described above. For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
However, in some circumstances, we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.
When do we disclose your Personal Information?
Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, your Personal Information may be disclosed in a number of circumstances including the following:
- Third parties where you consent to the use or disclosure; and
- Where required or authorised by law.
Data Retention and Security of your Personal Information
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification, or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years. We will maintain your Order Information for our records unless and until you ask us to delete this information.
Access to your Personal Information
You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.
BigKidCo will not charge any fee for your access request but may charge an administrative fee for providing a copy of your Personal Information.
In order to protect your Personal Information, we may require identification from you before releasing the requested information.
Maintaining the Quality of your Personal Information
It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete, and up to date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access the Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States.
Minors/Children’s Privacy
Please help us protect your children’s privacy by teaching them never to provide personal information without your permission. We collect some information like Device Information or Order Information automatically and use technology like cookies to provide functionality and support our operations. We obtain consent where required.
We do not ask for more Personal Information than is necessary for a child to participate in an activity and we take steps to prevent children from posting or publicly disclosing Personal Information. At times we may require you to provide your birthdate and we may automatically process country-level location information before you can access a BigKidCo Service or provide Personal Information.
Parents can access and ask us to update or delete their children’s information by contacting us directly in writing. If your child has created an online account through the Site, you may also have the opportunity to manage your child’s account online.
Policy Updates
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Notice to California Residents
If you are a California resident, you may have certain additional rights under the California Consumer Privacy Act, California Civil Code Section 1798. Visit https://leginfo.legislature.ca.gov/ for more information.
Contact Us
If you have any queries or complaints about our Privacy Policy, please contact us at: help@bigkidco.com or visit our contact page